For our design project I chose to work on the website as my communication artifact. The company's original site had not been used in a few years and almost all their advertising is done by word of mouth or use of a continuing Facebook page. Before we could begin working on our campaign, we had to make significant changes to the logo and come up with a recognizable symbol.
It was important for us to incorporate the classy styling of the original font, but find a new web-friendly version that would help in readability. We finally went with Snell Roundhand because it was far less curvy and still retained its sophisticated sense.Using the Gestalt principles of similarity and continuity, we wanted a symbol that included the initials of the company name and also a Namaste lotus flower that was interconnected and created a wholeness greater than the individual pieces. The lotus is a representation of fortune in Buddhism and new beginnings which is the feeling we hoped to inspire with the new site. It is a symbol of rebirth and renewal which was overall guiding thought while creating the new pages and it was also important and personal to the company owner.
For the new site we attempted to update the overall feel and make the customer interaction experience similar with current social media styles. Most of the important inspiration for potential customers is found in the photographs of previous customers and we attempted to keep the focus on the pics and let the mechanism be simple.
The original site had an impersonal and industrial feel that had to be revamped for the new page. Our color scheme was meant to natural and warm and the background had to be something appealing. This is where I had the most fun because I got to break out the camera. I went with spring flowers to be uplifting and tie in to the idea of a rebirth and new life.
This is a link to the new site alloccasionsartistry.com.